2025 News. We have made the difficult decision to close our Chelsea location this January. We have loved bringing our princess magic to a new customer base, meeting new families and collaborating with other downtown businesses. The demands and expenses of two brick and mortar locations just proved to be too much. We will of course continue to operate at East 85th Street and will make sure to continue offering the best parties and events we possibly can.

"Simply put, Let's Dress Up is a dream come true....for parent and child. From the minute we walked in the door my five-year-old daughter was in awe: Princess dresses, tiaras, bejeweled high heels, heart-shaped sandwiches, and glittery makeup. The highlight for me was seeing my little girl look in the pink mirror, adjust her tiara, and smile. In the meantime, I felt relaxed, a true miracle in a room full of Kindergarteners! Everything was taken care of...from activities to food to photography...by the wonderful Let's Dress Up staff. I couldn't be more satisfied with our experience."    Mom of Two